The benefit of using the active voice in these instances is that you emphasise the verb in the sentence rather than the noun. Related: How to write a summary (plus steps, tips and examples) Instructions and guidesĪctive voice is more effective when writing a set of instructions or a guide for people within an organisation. Using active voice means that you have more opportunities to write concisely, making the most of your word counts and fitting in as much information as possible using the same number of words compared to using the passive voice in your work. Passive voice requires far more words in the construction of its sentences, which means that for tight word counts and restrictive form, the passive voice isn't ideal. Related: Marketing department roles and their responsibilities Concise writingĪnother benefit of using the active voice in your work is that it enables more concise writing. This encourages action from the reader and makes a marketing campaign more likely to lead to sales going forwards. For example, saying 'Contact us' at the end of a website is in the active voice and targets the verb 'contact' as a key part of the sentence. This is because organisations focus on encouraging activity from their potential customers, encouraging the customer's engagement with the product through an active call to action. One key industry where active voice is extremely common is marketing. Learn more about when to use active voice below: Marketing These are cases in which engaging the audience is key to the success of the work, and the writer puts the noun at the core of the sentence. There are many times when it's ideal to use active voice in a sentence. Changing the voice of the sentence changes the structure of the piece of work, emphasising the verb as a key part of the sentence rather than the subject noun. In the first example, the conjugation of 'to be' is the term 'was', in addition to the past participle of 'drink'. In the case of passive voice, there's a version of the verb 'to be' in addition to the past participle of the verb. The sentence structure of passive voice differs significantly from the sentence structure of active voice. Passive voice was not featured in the sentence. The steak sandwich was eaten by the diner. The verb draws more attention than the subject noun does. This means that passive voice sentences are less active than their active voice equivalents, with the sentence's subject taking a less dominant role. In the case of passive voice, the verb acts upon the subject rather than the other way around. Passive voice is a less common type of writing, as writers engage with active voice in the majority of situations. This is active voice, as the subject is active in the sentence rather than having actions happen to it. This defines the nature of the sentence's voice and how the reader engages with the work. The most important part of establishing voice is acknowledging the specific nature of the verb's interactions with the rest of the sentence's construction. In the first example, the writer is the one performing the verb, in this case drinking their tea. In each of these instances, the noun is the part of the sentence initiating the verb. This means that sentences in the active voice have a strong and clear tone, with each step of the sentence making grammatical and narrative sense. In these instances, the subject of the sentence performs the action of the verb. Writing in active voiceĪctive voice is the more common form of voice in writing. Depending on the specific circumstances of your writing, there are situations where using both types of writing benefits the quality of your work Having a greater awareness of voice in your writing ultimately leads to a higher standard of work. Active voice means that the subject acts upon its verb. In passive voice, the subject is a recipient of the verb's action rather than the more active party. On a technical level, active and passive voice both refer to the relationship a subject has with a verb. Changing voice partway through risks producing an inconsistent tone throughout your work. This means that when you write a piece of work, deciding the specific voice for the context and remaining in that voice is a key part of completing the work. In the event that your phrasing is in passive voice, it can't also be active. The first thing to note in any discussions regarding passive vs active voice is the fact that the two are in direct opposition to one another. View more jobs on Indeed View more Passive vs active voice
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